PhD content in brief

Internationalization of design research and education centers.
Promotion of international design networks
Valentina Auricchio

Today, small enterprises and artisans are facing a difficult moment in which they are not able to understand how to survive in a evermore competitive and global market. They no longer have contact with final users, which often live in other territories and belong to different cultures, and do not have the tools to connect and innovate at an international level.
Since the early 70’s, designers around the world have been working in this arena with the aim to help artisans reach new markets and learn how to develop autonomous innovative processes. Through transfer of knowledge and support in creating networks, designers have shown unique capabilities that can support internationalization processes of territories worldwide by:
_identifying new markets and interpreting cultures (EXPORT);
_identifying new technologies (CO-PRODUCTION);
_identifying new cultural context (CO-DESIGN).

In this scenario, design research and education institutions have had a fundamental role in engaging new research paths and developing education programs in the fields of design management and strategic design in order to support international competitiveness. The strive for internationalization has pushed design institutions to enlarge their networks, connect with territories and give students and staff the opportunity to widen their view. By doing so, they have become strategic entities for the internationalization of their countries.
In the knowledge based society, education and research institutions have become important actors in supporting the international competitiveness of their territories by developing innovative researches and forming new professional profiles.
Therefore, design research and education institutions have become gateways for companies interested in connecting and competing internationally.

The main aim of the research is to identify projects in which design institutions have supported the internationalization of productive territories in order to stimulate an international debate in this area.
The area of reference of the research is Social Design and it historically refers to those projects in which designers have had an important role in connecting the periphery with the center. Victor Papanek, Gui Bonsiepe and Victor Margolin have been the main design theorist in this area.
The research developed has aimed to collect projects that have been carried out in the past ten years in this field. Projects that have been developed by design centers, institutions, individual designers that demonstrate that design can have a strategic role in social and economical development. These projects are mainly lead by the desire to help artisans and small producers to reach new markets and to build connections with partners worldwide.
The research has been lead through on field research and interviews of actors involved in the debate and in the projects detected. The projects collected have been saved in an “online platform” (blog of the research www.innovstrategy.blogspot.com) which has been the a first interface with the research community.
Fifteen projects selected out of the many projects collected in the blog have been briefly explained through graphs and maps which give a general understanding of the state of the art in this field.

The analysis of the project has been done at different levels:
_geographical map of territories and actors involved;
_chronological map of the projects;
_role of the design actors in the projects;
_results respect to the internationalization of the territories involved;
_aims and objectives of the projects;
_project phases.

The final analysis of the projects aims to give a future view on the trajectories taken by the actors involved, the lessons learnt and the suggestions on how to take forward a debate in this field in order to develop new research and form professionals.
Today, there is a large amount of design centers, institutions and professionals who believe that design can have a strategic role in helping artisans and small companies in building global value chains. This belief has been demonstrated through real projects that show that designers are capable, not only in developing new products and services, but also in building global value chains that allow artisans to access new markets. Through these projects, designers transfer innovation capabilities to communities, enabling them to connect with partners worldwide.
However, this field is still not recognized as a research field in design and there are very few courses which aim to form professionals capable to replicate successful experiences in other contexts. This is also due to the fact that, up to today, design tools applied have not yet been codified.
Although the methods and tools identified in the projects still require confrontation and verification in other contexts, the catalogue of projects collected throughout the research is the first of its kind and the hope is for it to be a starting point for an international debate on design methods and tools applicable in this research area.

CASE STUDIES

The following list of posts are a collection of interesting articles which have been collected during the PhD research. Some of them are Design Centers, others are projects, others are links to websites.
Of these posts, 15 case studies have been picked out to be analysed in depth.

TO ADD PROJECTS OR LINKS PLEASE WRITE TO:
valentina.auricchio[at]polimi.it

Tuesday, 6 November 2007

North meets South


North meets South is an updated and expanded version of the exhibition about the links between Scandinavian and African Design.
Prior to coming to Milan it could be seen in 2004 at the Biennale Internationale Design Saint-Etienne, in 2005 in Paris at the Centre Culturel Suédois and in 2006 in Stockholm at the Nordiska museet.
Highlight of the exhibition is a audiovisual installation by Li Edelkoort, chairwoman of the Design Academy Eindhoven, that analyzes the parallels of Africa and Scandinavia in forms and patterns discovering traces of a common design language.
Rossana Orlandi and curator Li Edelkoort are happy to announce the opening of North meets South, a dynamic exhibit that analyses the aesthetic links between Scandinavian and African design.North meets South was previewed at 2004’s Biennale Internationale Design Saint-Étienne, before traveling to Paris at the Centre Culturel Suédois in 2005 and Stockholm in 2006, at the Nordiska museet and the Formex interior fair. The exhibition has now been seen by more than 250 000 people.This October’s updated exhibition in Milan has been expanded to include mesmerizing new craft and design pieces from the various countries defining ‘north’ and ‘south’. The origin of these pieces - furniture, rugs, ceramics, textiles, tools and toys - is not always discernible to the naked eye, thus inspiring surprising questions about the roots of humanity and the DNA of design. The objects will be displayed in the form of a still-life within the Spazio Rossana Orlandi galleries.The audiovisual installation by Li Edelkoort highlights the exhibit, set to music and analysing exactly how much Africa mirrors Scandinavia and visa versa. These images look at form that is moulded, recycled and sculpted, and pattern that is rhythmic, primitive and narrative; traces of a common design language where folklore is universal.A concept to be continued in Milan is the sale of design products from both Scandinavia and Africa, blending to exemplify the ease with which these two cultures’ aesthetics can be combined and integrated into contemporary living. A small all-colour catalogue will also be available for purchase.Li Edelkoort is known as one of the world's most famous trend forecasters and as the chairwoman of the renowned Design Academy Eindhoven. Edelkoort works with a wide variety of trend analysis ranging from her trend books for Trend Union and her magazine Bloom, to providing consulting for international leading brands and companies.
BY Vale at 13:27
Etichette:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

BIBLIOGRAPHY

  • AA.VV. ICE – Istituto per il Commercio Estero (a cura di), L’Italia nell’economia internazionale, Roma, 2002
  • AA.VV. Resistenza della critica, il Verri, monogramma, n.1, dicembre 1996
  • AA.VV. United Nations Conference on Trade and Development, Programme on Transnational Corporations, Small and medium-sized transnational corporations, United Nations, New York, 1993
  • AA.VV. United Nations Conference on Trade and Development, Programme on Transnational Corporations, The handbook on foreign direct investment by small and medium-sized enterprises: lessons from Asia, United Nations, New York, 1998
  • AA.VV. United Nations Industrial Development Organization (UNIDO) Industrial Development Report 2002/2003: Competing through Innovation and Learning. Vienna: UNIDO, 2002
  • AA.VV. “Designers Meet Artisans. A practical Guide”, Craft Revival Trust, Grass Root Publications, New Delhi, India, 2006
  • AA.VV. “I tre mondi del geo-design: sette opinioni a confronto”, pp.18-121, DOMUS, n° 891, Aprile 2006
  • AA.VV. “Le piccole e medie imprese nell’economia italiana: il ruolo dell’imprenditoria minore. Una analisi in prospettiva”, Rapporto 2004, UNIONCAMERE, FrancoAngeli, Milano, 2005
  • AA.VV., BERGAMO NELLE CATENE DEL VALORE GLOBALI: UN’ INDAGINE QUANTITATIVA SPERIMENTALE in “RAPPORTO SULL’ECONOMIA BERGAMASCA NEL 2006” PROMOSSO DALLA CAMERA DI COMMERCIO INDUSTRIA ARTIGIANATO E AGRICOLTURA DI BERGAMO E DALLA PROVINCIA DI BERGAMO, 2006
  • AA.VV., Sistema Design Milano, Abitare Se gesta, Milano, 1999
  • AA.VV., “La specializzazione internazionale dell’Italia: anomalie, dinamiche e persistenza” in Confindustria, Rapporto sull’Industria italiana, luglio 2000
  • AA.VV., “The 2003 REPORT on Competence development in SMEs, developed by the Observatory of European SMEs, 2006
  • Aldersey-Williams, H. (ed), “The Methods LAB: User research for design”, Design for Aging Network (DAN), for the Presence conference, 1999
  • Arquilla, V. (a cura di), “Design e imprese artigiane: un modello per l’innovazione”, Milano, Ed. Poli.Design, 2006
  • Balaram S, Thinking Design, National Institute of Design, Ahmedabad, 1998
  • Balcet, G. - Momigliano, F. Nuove tendenze nei processi di internazionalizzazione: recenti sviluppi del dibattito sulla differenziazione dei modelli di comportamento delle imprese multinazionali e su vecchie e "nuove forme" di coinvolgimento estero delle imprese. Internazionalizzazione dell'industria: nuove forme e problemi aperti. Milano: F. Angeli, 1984
  • Bartlett, Christopher A., Ghoshal, Sumanyra, Management globale. La soluzione transnazionale per la direzione d’impresa, Milano, Etas, 2001, trad. Angela Brunello (tit. orig Managing across Borders: The Transnational Solution, Boston, Harvard Business School Press, 1989)
  • Bauman Z., Globalization. The Human Consequences, Columbia University Press, New York, 1998
  • Bauman Zygmunt, Modernità liquida, trad. Sergio Minucci, Laterza, Bari, 2005 (ed. Orig. Liquid Modernity, Polity Press, Cambridge e Blackwell Publishers, Oxford, 2000)
  • Becattini Giacomo, Dal distretto industriale allo sviluppo locale. Svolgimento e difesa di un’ides, Bollati Boringhieri, Torino, 2000
  • Becattini Giacomo, Distretti industriali e made in Italy. Le basi socio-culturali del nostro sviluppo economico, Bollati Boringhieri, Torino, 1998
  • Beck, Ulrich, La società cosmopolita. Prospettive dell’epoca postnazionale, (trad. Carlo Sandrelli), il Mulino, Bologna 2003
  • Bello de Aranaga, Paula, D “GOODSCAPES: MAPPING DESIGN”, paper presented at the conference COINCIDENCE & CO-INCIDENCE - 4th International Conference on Design History and Design Studies | Guadalajara, México, 2004.
  • Beraldi, Pietro, Legge della Ragione ed Esperienza Umana. Peirce, James, Dewey, Edizioni dal Sud, Bari, 2005
  • Bernard, A., J. Eaton, J. Jensen e S. Kortun “Plants Productivity in International Trade” Dartmouth College wp 00-05, aprile 2000
  • Best Kathryn, “Design Management: Managening Design Strategy, Process and Implementation”, AVA Publishing SA, Lausanne, 2006
  • Bettiol, Marco e Micelli, Stefano (ed.), Design e creatività nel made in Italy. Proposte per I distretti industriali, Mondadori, Milano, 2005
  • Bonsiepe G., Paesi in via di sviluppo: la coscienza del design e la condizione periferica in Storia del Disegno industriale 1919-1990, il dominio del design, Electra, Milano, 1991, pp. 252-269
  • Bonsiepe Gui, “Peripheral Vision”, Escola Superior de Desenho Industrial (ESDI) Brazil, 2004
  • Borja de Mozota, B., “Design Management – using design to build brand value and corporale innovation”, Allworth Press, New York, 2003
  • Brenda, L., “Design Research: Methods and perspectives”, MIT Press, 2003
  • Brickwood Cathy, Ferran Bronac, Garcia David, Putham Tim (ed.), (Un)Common Grounds. Creative Encounters across Sectors and Disiplines, Bis Publishers, Amsterdam, 2007
  • Bruce, M., Bessant, J.R., “Design in business: strategic innovation through design”, Financial times, 2002
  • Brunetti, G., Rullani, E. (a cura di), “Change: Il paese, l’impresa, le persone”, Egea, Milano, 2006
  • Capelli, R., “Limpresa Italiana alla svolta: strategie di crescita per sedurre il capitale globale e non esserne travolti”, IlSole24Ore, 2004
  • Caroli, M., Lipparini, A., “Piccole imprese oltre confine: Competenze e processi di internazionalizzazione”, Carocci, Roma, 2002
  • Cautela, C., “Strumenti di design management”, Franco Angeli, Milano, 2007
  • Chambers, R., “Rural Development: putting the last first”, Longman, New York, 1983
  • Chapman Jonathan, Gant Nick, Designers (ed.), Visionaries + other stories. A collection of sustainable design essays, Earthscan, London, 2007
  • Cleland, D., Lewis, R., “Project management: strategic design and implementation”, McGraw Hill, 2002
  • Collina Luisa, Simonelli Giuliano “Design for the development of productive systems, local conditions and identities”, in Designing Designers 2002, POLI.design, Milano, March 2003
  • Collina Luisa, “Design e Metaprogetto: Teorie, Strumenti, Pratiche”, Ed. POLI.Design, Milano, 2005
  • Corbellini, E., Saviolo, S., “La scommessa del Made in Italy e il futuro della moda italiana”, Etas, Milano, 2004
  • Corò Giancarlo, Rullani Enzo, Percorsi locali di internazionalizzazione, Franco Angeli, Milano, 1998
  • Corò, G., “Processi produttivi, stato sociale, modelli di sviluppo”, Ediesse, Roma, 2001
  • Crane, Diana; Kawashima, Nobuko; Kawasaki, Ken’ichi, (edited by), Global Culture. Media, Arts, Policy, and Globalisation. New York, Routledge, 2002
  • De Benedictis, L. e M. Tamberi “Il modello di specializzazione italiano: normalità e asimmetria” in Marco Cucculelli e Riccardo Mazzoni (ed.), Risorse e competitività, ed. Franco Angeli, 2003
  • De Vos, Birgitta (ed.), At Home, Design Academy Eindhoven, Eindhoven, 2005
  • Dewey, John, Arte come esperienza, Aesthetica edizioni, Palermo, 2007, (tit. Orig. Art as Experience, 1934)
  • Dreyfuss, H., Powell, E., “Designing for people”, Allworth press, 2003
  • Eames Charles and Ray, “The India Report”, National Institute of Design, Paldi Ahmedabad, 1958
  • Eichengreen B., “Global Imbalances and the Lessons of Bretton Woods”, The MIT Press, Cambridge, Massachusetts 2007
  • Gandolfo, G., “Elementi di economia internazionale”, Utet, Milano, 2006
  • Gereffi, G., Humphrey, J., Sturgeon, T., “The governance of global value chains” in the Review of International Political Economy p. 78–104, February 2005
  • Gereffi, Gary, and Olga Memodovic “The Global Apparel Value Chain: What Prospects for Upgrading by Developing Countries?” Vienna: UNIDO, Strategic Research and Economy Branch, 2003
  • Gereffi, Gary, David Spener, and Jennifer Bair, eds., Free Trade and Uneven Development: The North American Apparel Industry after NAFTA, Philadelphia: Temple University Press, 2002
  • Gorb, P., “Design Management”, Phaidon Press Inc., 1994
  • Grandinetti, R., Rullani, E., “Impresa transnazionale ed economia globale”, La Nuova Scientifica, Roma, 1996
  • Helpman, E. “Trade, FDI, and the Organization of Firms” NBER Working Paper n. 12091, 2006
  • Helpman, E., M.J. Melitz e S. Yeaple “Export versus FDI with Heterogeneous Firms” in American Economic Review, 2004, vol. 94 pp.300-316
  • Herzfeld, Michael, Intimità culturale. Antropologia e nazionalismo, trad. Emanuela Nicolcencov, L’ancora, Napoli, 2003 (ed. Orig. Cultural intimacy. Social poetics in the nation-state, Routledge, New York, 1997)
  • Izzo Francesco, Processo di internazionalizzazione delle imprese ad alta intensità di servizio, Cedam, Padova, 2000
  • Jones, C., “Design Methods: seeds of human future”, John Wiley and Sons, 1982
  • Kao, J., “The new Business Design”, Allworth Press, 1996
  • Kasturi Poonam Bir, Designing Freedom, Design Issues, Autumn 2005, Vol. 21, No. 4, Pages 68-77
  • Kelley, T., “The art of innovation: lessons in creativity from IDEO”, Currency, 2001
  • Kopytoff, I., ‘The Cultural Biography of Things: Commoditization as a Process’, in A. Appadurai (ed.) The Social Life of Things: Commodities in a Cultural Perspective, pp. 64–91. Cambridge: Cambridge University Press., 1986
  • Krugman, P. R., “Economia internazionale”, terza edizione, Hoepli, Milano, 2003
  • Kuniavsky, M., “Observing the User Experience: a practictioner’s guide to user research”, Kauffmann, 2003
  • Laurel B., “Design Research. Methods and Perspectives”, The MIT Press, Cambridge Mass., 2003
  • Makela Maarit, Routarinne Sara (ed.), The art of research. Research practices in Art and Design, University of Art and Design Helsinki, Helsinki, 2006
  • Maldonado Tomàs, La speranza progettuale, ambiente e società, Torino, Einaudi, 1970
  • Manzini E., A cosmopolitan localism. Prospects for a sustainable local development and the possible role of design, 2005
  • Manzini E., Design As A Tool For Environmental And Social Sustainability, in Design Issues In Europe Today, The Bureau of European Design Associations - BEDA White Book, ed. By Stuart Macdonald, The Publishers, NL, 2004
  • Margolin, Victor and Sylvia Margolin, "A 'Social Model' of Design: Issues of Practice and Research," Design Issues Vol. 18, No. 4: 24-30., 2002,
  • Margolin, Victor, "The Product Milieu and Social Action," in Discovering Design: Explorations in Design Studies, edited by Richard Buchanan and Victor Margolin, pp. 121-145, Chicago: University of Chicago Press., 1995
  • Mariotti S., Mutinelli M. (2003a), La crescita internazionale per le PMI, Il Sole 24 Ore, Milano
  • Mazzola, F., Maggiori, M.A., (a cura di), “Crescita Regionale ed urbana nel mercato globale: modelli, politiche, processi di valutazione”, n° 32 della Collana dell’Associazione italiana di scienze regionali, Franco Angeli, Milano, 2001
  • Melitz, M.J. e G. Ottaviano “Market size, Trade, Productivity” NBER Working Paper 11393, giugno 2005.
  • Melitz, M.J. “The Impact of Trade on Intra-Industry Reallocations and Aggregate Industry Productivity” in Econometrica, 2003, vol. 71, pag. 1695.
  • Meurs, Paul, Brazil>Holland. A design match, Design Academy Eindhoven, Eindhoven, 2002
  • Miettinen, Satu (ed.), Design your action. Social design in practice, University of Art and Design Helsinki, Helsinki, 2007
  • Montani, K., Stefania (ed.), Artigiani a Milano, Touring Club Italiano, Milano, 2006
  • Norman, D., “Emotional Design”, Apogeo, 2004
  • Oakley, M. (ed), “DESIGN MANAGEMENT: a handbook of issues and methods”, Basil Blackwell, 1990
  • Onida, F., “L'internazionalizzazione dell'industria : nuove forme e problemi aperti” F. Angeli, Milano 1984
  • Ottaviano, G., M. Del Gatto e M. Pagnini “Openess to Trade and Productivity Dispersion: Evidence from a Panel of Italian Firms” presentato all’ International Conference on the Empirical Methods for the Study of Economic Agglomerations a Kyoto nel luglio 2006.
  • Papanek V., Design for the real world, Thames and Hodson, London, 1972
  • Papanek Victor, The green imperative: ecology and ethics in design and architecture, London, Thames and Hudson, 1995
  • Penin Lara, Strategic Design for sustainable social innovation in emerging contexts: framework and operative strategies, dissertazione di Dottorato di Ricerca in Disegno Industriale, XVIII ciclo, Politecnico di Milano, 2006
  • Philips, P., “Creating the perfect design brief: how to manage design for strategic advantage”, Allworth Press, 2004
  • Prahalad C.K., Stuart L. Hart , “The Fortune at the Bottom of the Pyramid”, Strategy & Business, no.26, 2002
  • Prahalad C.K., The Fortune At The Bottom Of The Pyramid. Eradicating Poverty Though Profits Enabling Dignity and Choice Through Markets, Wharton School Publishing/Pearson, 2004
  • Raimondi, M., “Marketing del prodotto-servizio”, Hoepli, 2005
  • Raulik, G. 2004. Models of Design Intervention. In: FutureGround - Design Research Society - International Conference, 17-21 Nov 2004 Melbourne
  • Raulik, G., Larsen, P., Cawood, G. 2006. Design Support and the transfer of knowledge to SMEs. In: Wonderground - Design Research Society - International Conference, 1-4 Nov 2006 Lisbon.
  • Rifkin Jeramy, L’era dell’accesso. La rivoluzione della new economy, Mondadori, Milano, 2000
  • Rullani, E., “Economia della Conoscenza: Creatività e valore nel capitalismo delle reti”, Crocci, Roma, 2004
  • Schon, Donald Alan, Formare il professionista riflessivo. Per una nuova prospettiva della formazione e dell’apprendimento nelle professioni, Milano, Franco Angeli, 2006 (trad. Davide Capperucci, tit. orig. Educatine the reflectine practitioner. Toward a new design for teaching and learning in the professione, Jossy Bass, San Francisco, 1987)
  • Schon, Donald Alan, Il professionista riflessivo. Per una nuova epistemologia della pratica professionale, Bari, edizioni Dedalo, 1993, trad. Angela Barbanente (tit. orig. The Reflexive practitioner, New York, Basic Books, 1983)
  • Schumacher E.F., Small is beautiful, Blond&Briggs, London, 1973
  • Sen A. K., “Development as freedom”, Anchor Books/Doubleday, 2000
  • Sen A. K., “La disuguaglianza: un riesame critico”, ed. originale Inequity Reexamined, il Mulino, 1992
  • Sen A. K., “La ricchezza della ragione: denaro, valori, identità”, il Mulino, 1991
  • Sen A. K., “On Ethics and Economics”, Blackwell Publishers, 1989
  • Simonelli G., Collina L., Generating Tools: Fighting Barriers To Innovation, in Design Issues In Europe Today, The Bureau of European Design Associations - BEDA White Book, ed. By Stuart Macdonald, The Publishers, NL, 2004
  • Simonelli G., Zurlo F., Cagliano R., Verganti R., Innovare con il design, Il Sole 24 Ore, Milano, Italy, 2002
  • Simonelli G., Zurlo F., “Me.design Research. Exploiting resources in the Mediterranean area: what is the role of design?”, in G. Simonelli and L. Collina (edited by), Designing Designers: Design for a local global world, Edizioni Polidesign, Milano, 2003
  • Simonelli Giuliano, Auricchio Valentina, “STIMULI FOR CHANGE: Projects for building territorial design systems, Methodology and Case Histories, DETM2005 conference, INDIA, 2005
  • Simonelli Giuliano, Bertola Paola, Sangiorgi Daniela, Milano distretto del design, un sistema di luoghi, attori e relazioni al servizio dell’innovazione, Il Sole 24Ore, Milano, 2002
  • Simonelli Giuliano, Celaschi Flaviano, Collina Luisa, Design for District. Progetti per un distretto. MILANO: POLIdesign Editore, 2001
  • Simonelli Giuliano, Maffei Stefano, I territori del design, made in Italy e sistemi produttivi locali, Il Sole 24Ore, Milano, 2002
  • Simonelli Giuliano, Zurlo Francesco, Auricchio Valentina “Global Community Interactions: The Future Role Of Design In International Territorial Competition/Cooperation”, MX Design Conference, MEXICO, 2005
  • Tattara, G. (a cura di), “Il piccolo che nasce dal grande: le molteplici facce dei distretti industriali veneti”, Franco Angeli, Milano, 2001
  • Vaccà, S. L'impresa transnazionale tra passato e futuro. Milano: F. Angeli, 1995
  • Van Onck, Andries, Takeda, Hiroko, Avventure e disavventure di design, Firenze, Alinea editrice, 2005
  • Verganti R., “Radical design-driven innovation: the secret of Italian design”, Design Management Jornal, 2003
  • Verwijnen Jan, Karkku Hanna (eds.), Spark! Design and Locality, University of Art and Design Helsinki, Helsinki, 2004
  • Viesti G., Come nascono i distretti industriali, Editori Laterza, Roma, 2000
  • Villari B., “Il Design per lo sviluppo locale. attività e strumenti del design per valorizzare il capitale territoriale”, dissertazione di Dottorato, XVII ciclo, Politecnico di Milano, 2005
  • Visocky O’Grady Jenn + Ken, A designer’s research manual. Succeed in Design by knowing your cliente and what they really need, Rockport publishers, Glouchester, Massachusetts, 2006
  • Whiteley Nigel, Design for Society, Reaktion Books, London, 1993
  • Zurlo F. and Maffei S., “Designing in a situated domain. Design competence as the result of context-specific sociotechnical relationships. The Sistema Design Italia case”, paper presented at the conference “Doctoral Education in Design”, Design Research Society and Norwegian School of Management, La Clusaz, France, 8-12 July 2000
  • Zurlo F. “Un modello di lettura per il Design Strategico. La relazione tra Design e strategia nell’impresa contemporanea”, dissertazione di Dottorato di Ricerca in Disegno Industriale, XI ciclo, Politecnico di Milano, 1999
  • Zurlo Francesco, Simonelli Giuliano “La ricerca Me.design. Valorizzare le risorse dell’area del mediterraneo: quale ruolo per il design?”, in Designing Designers 2004, POLI.design, Milano, March 2004
  • Zurlo Francesco, “Design Capabilities per le istituzioni socialmente capaci”, in “Medesign_forme del Mediterraneo”, Alinea Editrice, Firenze, 2004