Innovation strategies for internationalization: DESIGN CENTER

PhD content in brief

Internationalization of design research and education centers.
Promotion of international design networks
Valentina Auricchio

Today, small enterprises and artisans are facing a difficult moment in which they are not able to understand how to survive in a evermore competitive and global market. They no longer have contact with final users, which often live in other territories and belong to different cultures, and do not have the tools to connect and innovate at an international level.
Since the early 70’s, designers around the world have been working in this arena with the aim to help artisans reach new markets and learn how to develop autonomous innovative processes. Through transfer of knowledge and support in creating networks, designers have shown unique capabilities that can support internationalization processes of territories worldwide by:
_identifying new markets and interpreting cultures (EXPORT);
_identifying new technologies (CO-PRODUCTION);
_identifying new cultural context (CO-DESIGN).

In this scenario, design research and education institutions have had a fundamental role in engaging new research paths and developing education programs in the fields of design management and strategic design in order to support international competitiveness. The strive for internationalization has pushed design institutions to enlarge their networks, connect with territories and give students and staff the opportunity to widen their view. By doing so, they have become strategic entities for the internationalization of their countries.
In the knowledge based society, education and research institutions have become important actors in supporting the international competitiveness of their territories by developing innovative researches and forming new professional profiles.
Therefore, design research and education institutions have become gateways for companies interested in connecting and competing internationally.

The main aim of the research is to identify projects in which design institutions have supported the internationalization of productive territories in order to stimulate an international debate in this area.
The area of reference of the research is Social Design and it historically refers to those projects in which designers have had an important role in connecting the periphery with the center. Victor Papanek, Gui Bonsiepe and Victor Margolin have been the main design theorist in this area.
The research developed has aimed to collect projects that have been carried out in the past ten years in this field. Projects that have been developed by design centers, institutions, individual designers that demonstrate that design can have a strategic role in social and economical development. These projects are mainly lead by the desire to help artisans and small producers to reach new markets and to build connections with partners worldwide.
The research has been lead through on field research and interviews of actors involved in the debate and in the projects detected. The projects collected have been saved in an “online platform” (blog of the research www.innovstrategy.blogspot.com) which has been the a first interface with the research community.
Fifteen projects selected out of the many projects collected in the blog have been briefly explained through graphs and maps which give a general understanding of the state of the art in this field.

The analysis of the project has been done at different levels:
_geographical map of territories and actors involved;
_chronological map of the projects;
_role of the design actors in the projects;
_results respect to the internationalization of the territories involved;
_aims and objectives of the projects;
_project phases.

The final analysis of the projects aims to give a future view on the trajectories taken by the actors involved, the lessons learnt and the suggestions on how to take forward a debate in this field in order to develop new research and form professionals.
Today, there is a large amount of design centers, institutions and professionals who believe that design can have a strategic role in helping artisans and small companies in building global value chains. This belief has been demonstrated through real projects that show that designers are capable, not only in developing new products and services, but also in building global value chains that allow artisans to access new markets. Through these projects, designers transfer innovation capabilities to communities, enabling them to connect with partners worldwide.
However, this field is still not recognized as a research field in design and there are very few courses which aim to form professionals capable to replicate successful experiences in other contexts. This is also due to the fact that, up to today, design tools applied have not yet been codified.
Although the methods and tools identified in the projects still require confrontation and verification in other contexts, the catalogue of projects collected throughout the research is the first of its kind and the hope is for it to be a starting point for an international debate on design methods and tools applicable in this research area.

Showing posts with label DESIGN CENTER. Show all posts

Thursday, 27 December 2007

CENTRO PARA LA CREATIVIDAD E INNOVACION

http://www.jmc.usm.cl/cci/index.html

El Centro para la Creatividad e Innovación, nace como necesidad de otorgar continuidad al Proyecto MECESUP FSM0310, en la forma de un organismo promotor de la innovación en la región, que permita proyectar su acción hacia toda la región, con el fin de captar y promover las capacidades propia de los estudiantes con talentos de inventores, y las oriente en dirección a las necesidades de las industrias de la V Región.
Este Centro esta ubicado en la Sede Viña del Mar de la Universidad Técnica Federico Santa María.

OBJETIVOS

1. Apoyar la formación de alumnos creativos y emprendedores en las carreras de la Sede.
2. Captar estudiantes con características de inventores en la Educación Media de preferencia Técnico Profesional.
3. Fomentar la innovación tanto en el plano interno como externo de la Universidad.
4. Promover entre los estudiantes la creación de empresas tecnológicas.
5. Colaborar con las empresas de las Región coordinando proyectos de cooperación Universidad – Empresa.
6. Facilitar el Laboratorio de Prototipos para efectuar pruebas, mediciones, ensayos, etc. que sean necesarios para alcanzar buenos resultados en los proyectos de cooperación Universidad - Empresa.

Tuesday, 11 September 2007

Dutch Design in Development

DDiD matches Dutch designers and SME's in developing countries.
Dutch Design in Development is a matchmaking platform between professional Dutch designers and marketeers and exporting Small and Medium sized Enterprises (SME). SMEs can request advice in the field of graphic, spatial, interactive, product and brand design. DDiD acts as a mediator by facilitating the selection procedure and posting of Dutch experts. Furthermore, DDiD organises meetings for designers to inspire them with its results and goals.

Dutch Design in Development (DDiD) is a matchmaking platform between professional Dutch designers and on the other hand exporting companies (and design academies) in developing countries. With the expertise of experienced Dutch designers businesses who export to Europe get a better chance on the European market.

DESIGN FOR BUSINESS.FI

www.finnishdesign.fi is produced and maintained by Design Forum Finland, Design Museum, Finnish Association of Designers Ornamo, Finnish Crafts Organization, Grafia and University of Art and Design Helsinki.

DESIGN FORUM

Design Forum Finland actively promotes the competitiveness and development of Finnish industry and culture through the means of design. This work seeks to improve the exposure of Finnish design and to increase the use and applications of design in industry. Design Forum is an information centre of design presenting a wide range of news and materials on the achievements and strengths of Finnish design both within the country and abroad. Design Forum organizes exhibitions both in Finland and internationally, in addition to projects promoting the use of design, information services and publications.Design Forum Finland is maintained by the Finnish Society for Crafts and Design, which was founded in 1875.

Strategy

Design Forum Finland makes Finnish design know-how internationally known by developing the Finnish Design brand.

DFF increases the demand for Finnish design by:

_providing media and sales promotion services

_by arranging design exhibitions, competitions and prizes

_by means of Design Forum Shop.

Design Forum Finland’s main customer target groups are:

- International and domestic media (emphasis on leading business and design media)

- Designers and design agencies

- Design intensive companies (where design is seen as a competitive advantage)

- The general public (e.g. exhibition visitors, shop customers and firms)

Design Forum Finland’s services are:

- Media services

- Sales promotion services

- Exhibitions, competitions and prizes

- Design Forum Shop

The contact groups of Design Forum Finland form a national and international design network. These contact groups are, besides the customer target groups, the administration, organizations of the public sector, towns and cities, communities, members of the Finnish Society of Crafts and Design, other actors in the field of design in Finland and abroad (e.g. educational and research communities, professional organizations and museums) and organizations representing Finland abroad.

DESIGNIUM

Designium
Designium, the New Centre of Innovation in Design, is built upon close collaboration between the University of Art and Design Helsinki, the University of Lapland, Helsinki University of Technology (HUT), and the Helsinki School of Economics (HSE). The cooperation also includes other universities, polytechnics, businesses and public organisations.

M i s s i o n
The mission of Designium is to promote the development of national design policy and the internationalization of Finnish design. The aim is to develop design into a major competitive factor for Finnish industry.

V i s i o n
Designium and its cooperation networks will become a major cluster of design expertise nationally and internationally. It will promote the internationalization of the design industry, and its activities will have considerable positive impacts on the national economy.

S t r a t e g y 2 0 0 4 – 2 0 0 7
Designium will promote the transfer of new design knowledge and skills to the business sector. It will also promote the utilization of design by the economy with a view to achieving significant growth in the international competitiveness of Finland and improvement in employment in Finland. Designium will promote the creation of new knowledge and expertise in design, as well as market-driven, multidisciplinary research and development, and the commercial utilization of results. Research will be supported by developing new forms of cooperation in innovation, such as experimental and laboratory projects that serve the needs of the business sector. This will be done in cooperation with the departments of the University of Art and Design Helsinki, other universities, research institutes and the business sector. The objective will be to promote the use of design expertise in the innovation and product development activities of businesses and to create new innovations. The key partners of Designium will be the departments and units of the University of Art and Design responsible for research and teaching, the expertise of which also constitutes the foundation for R&D at Designium. Designium will produce knowledge about the current situation and international trends in design, implement programmes that promote the development of design and create new international contacts.

CENTER FOR DESIGN INNOVATION

Last October the Centre for Design Innovation commissioned a survey of 405 SMEs from a range of different sectors located in both the Republic and Northern Ireland. The brief of our survey was to examine the relationship between design and innovation and how it correlates to business performance. The primary finding of our survey was that Irish companies that use design experience more success that those that do not. The research also found that companies using design are less risk averse and more likely to be developing new products and services. They are also less likely to be competing on the basis of price. The findings suggest that companies are growing and succeeding because they are innovating and moving. They are not waiting on the challenges of the global economy, they are using design to meet them head on.

DESIGN LABORATORY

Making the transition between art and design education and the complex world of international design consultancy is what many Central Saint Martins graduates aspire to.

The Design Laboratory helps them make that step.Central Saint Martins established the Design Laboratory as a creative bridge between education and the commercial agenda of industry, consultancy and business. It is a design studio housed in the busy and vibrant atmosphere of Central Saint Martins Innovation. The Lab draws on some of the most able and multi-talented of recent graduates from University of the Arts London courses at all levels.Graduates are employed as part of a creative team of designers in a managed, project-orientated, studio environment. They work on commercial briefs with real deadlines, real fees and a wide range of clients with whom to negotiate and inspire.Projects are in key areas such as branding & communications, product design, interiors and trend forecasting, or any combination of these. Designers work in collaboration with clients as enablers, strategists, leaders, implementers and team players. They are employed as creative thinkers who can translate concepts into realisable solutions while challenging and initiating change in the real and digital worlds.

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