

Artecnica's mission is to elevate the purpose and value of everyday objects by using design to enchant, inspire and transform through the powerful tools of art and technology. Art represents the most personal expression of our design language, technology our unique application of materials, fabrication methods and techniques.
We started traveling the world, exploring and sharing experiences. Specialized vendors were selected and collaborations with designers, merchants and craftsmen begun. New materials were explored experimentally and spontaneously.
This deeper awareness of our global impact inspired a formalized program for Artecnica we call Design with Conscience. Artisan communities of developing countries handcraft objects designed by internationally recognized designers, often utilizing recycled products, both minimizing environmental impact and stimulating depressed economies.
As we continue explore the world and create new design, we also transform and look forward to the challenges we have set with Design With Conscience and our commitment to enchant, inspire, tranform.
The designer can dovetail the capacities of artisans with the needs of the international marketplace. The project producer provides the logistics, marketing, and art direction necessary to bring the work of the designer and the artisan to the consumer. As project producer, Artecnica partners with such nonprofit organizations as Aid to Artisans and the British Council.
Our challenge is to develop a competitive product that will encourage the survival of indigenous craft. Fulfilling this mission requires a smart designer, a savvy and visionary project producer, and a willing and ambitious artisan. Our objective is to avoid the mechanization of the artisan, which devalues his work and undermines the project from both a design and an economic standpoint.
http://www.artecnicainc.com/Milan2008.pdf
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